We’re on a mission to break down barriers to the outdoors
With the Just Add Water Project we are putting our values into action by supporting activists and organizations in building an inclusive paddlesports community of the future, creating new advocates for conservation, and protecting the health of, and access to, our shared lands and waters. It’s about building pathways for new entrants to paddlesports, developing leaders from diverse backgrounds, and sustaining the work of organizations serving underrepresented communities and advancing conservation causes.
This is a long term, sustained effort aimed at building strong, durable relationships with those out there doing the hard work to make lasting change. We’re proud to work with a growing group of people and organizations, to continue to hold ourselves accountable and keep integrating these stories into the fabric of our company and community.